Multi-Seed Crackers {The Worst Salesperson on the Planet}

multi seed crackers

Sometimes I whip up something so tasty, I think I could sell it. And then I remember – I’m a horrible salesperson! Don’t believe me? Just ask Husband. He loves to share the story.

Several years ago, I was into making handmade greeting cards. And some of them were {if I may say so} beautiful. Following encouragement from family and friends – and needing to justify my expensive hobby, I decided to try and sell them to some local upscale gift and stationery boutiques. So I figured out my costs, calculated what I thought customers would pay, and set a wholesale price for stores. I invested in packaging and made up a set of my best samples. I made a list of stores that I thought would carry cards like these. Then I panicked…

WAIT! If a store was actually going to carry my cards… someone would have to make an appointment and actually go meet with them. GULP. What if they hated my stuff? What if I had priced them too high? Or too low? What if … ? I mentally went into the fetal position.

Eventually I got up the courage to try and make a few appointments {secretly hoping they wouldn’t answer the phone so I could just leave a message}. And one of my favorite stores actually asked me to stop by. After applying a few extra layers of deodorant, I packed up my wares and off I went. My first “sales pitch” went something like this:

Me: Um, hi. Thanks for seeing me. I know you’re really busy and stuff.

Her: Sure. Let’s see what you have!

Me: Well, um, ok, these are just some samples. You don’t want to, maybe, buy any of them do you? I mean, you don’t have to…

Maybe it was pity, or maybe she really liked them, but somehow I walked out with a small order. I felt like I’d just completed my first sky-diving attempt. I’d survived, but I knew I wasn’t EVER going to like it, and I certainly didn’t want to do it on a regular basis.

morganwood card collage

Thankfully, my current day-job doesn’t involve sales {in fact, most of the time I’m in a quiet studio, and I don’t even see the people I’m talking to!}.

So back to the part where I sometimes stumble on something so tasty that I think I could sell it. These Multi-Seed Crackers fall into that category.

Just like the “everything” bagel, I love “everything” crackers – crispy, crunchy bites full of all kinds of seeds and flavors. Especially when they come together in about 15 minutes.

To get a really crisp cracker, you need to roll out the dough super thin – and even. I got close a few times, but it was a lot of work. I’ve seen some recipes suggest running the cracker dough through a pasta maker to get a perfect platform for the toppings. I’ll try that at some point, but at the moment my salt-craving was running rampant and I wanted a shortcut.  The inspiration came from a package of whole-wheat tortillas in my fridge.

Besides being easy, these Multi-Seed Crackers have three big advantages over store-bought crackers: They’re WAY cheaper than packaged gourmet brands, they aren’t full of preservatives, and the flavor combinations are endless.

I love this recipe with a nice gouda cheese or hummus. And maybe a little Sauvignon Blanc.

These are crackers I would buy – if someone else was doing the selling.

Multi-Seed Crackers
Serves: 32 crackers
  • 4 large whole-wheat tortillas {such as Reser's}
  • 1 egg white
  • 4 tsp caraway seeds
  • 3 Tbs poppy seeds
  • 3 Tbs minced dried onion
  • 4 Tbs sesame seeds
  • kosher salt
  • freshly ground black pepper
  1. Preheat oven to 425º.
  2. In medium bowl, mix together caraway seeds, poppy seeds, dried onion and sesame seeds.
  3. Place tortillas on two cookie sheets. Brush tortillas with egg white, all the way to the edges. Sprinkle each tortilla with ¼ of the seed mixture. Sprinkle each tortilla with salt and pepper to taste. Cut each tortilla into 8 wedges.
  4. Bake 8-12 minutes, rotating pans once, until golden brown. Transfer to wire rack to cool.



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